Skift Take
It was only a matter of time before tourism caught up with the hype over non-fungible tokens, or NFTs, and join the worlds of art and sport. And digital nomads will be at the heart of it all. Just ask Olumide Gbenro.
An entrepreneur is picking himself back up after miscalculating the investment, and interest, needed to build an eco-lodge on a remote island in Indonesia.
Olumide Gbenro originally planned to sell 5,000 non-fungible tokens (NFTs) at around $500 each to fund the development of a resort designed to cater to remote workers, digital nomads and “location independent investors.” The tokens would have acted as life-time access passes to the private retreat, with accommodation and food pricing levels to be set by the new community.
It’s a relatively new and highly unconventional way of raising cash, and Gbenro made just $65,000. However, he has now relaunched the project, scaling it down tenfold, and remains convinced the wider travel industry will ultimately benefit from the NFT craze.
Is It Tourism's Turn?
NFTs are becoming popular in the art world, as well as sport. Each token is a unique, digital collectible item stored on a blockchain. It’s different to cryptocurrency because e