PROS Buys Fast-Growing EveryMundo to Help Airlines Sell Directly to Travelers
Skift Take
All airlines need to strike a balance between direct and third-party sales online. The PROS acquisition of fast-growing tech vendor EveryMundo highlights the opportunity to change the mix.
Software company PROS (Pricing and Revenue Optimization Solutions) is acquiring EveryMundo, a software maker for airlines, for $80 million in cash plus potential equity awards.
"We have a roughly 45 percent overlap between our airline customers and theirs," said Andres Reiner, CEO of PROS.
The acquisition announced Tuesday is PROS' third in the airline arena since 2017 after buying Vayant and Travelaer.
PROS, which has a $1.6 billion market capitalization, began by helping airlines with pricing. But PROS also has many clients outside of the airline sector, and it plan
