What Accor’s Top Technology Executive Has to Say May Surprise You


Skift Take

In his first interview since becoming Accor's chief technology officer, Floor Bleeker explains the hotel giant's contrarian tech strategy. Expect top tech players and Accor's rivals to take notice.

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.

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Welcome to my first weekly backgrounder on enterprise tech! I've had the opportunity at Skift for nearly five years now to cover the rapidly changing landscape of technology in travel. I am hoping this weekly readout for you can offer some of my unique insights, and by you, I mean, executives, investors, and startup founders. I'll look at how the shrewdest travel companies are using tech to gain an edge in operations, distribution, and marketing. I'll report on which vendors are winning now — and which commercial and technical models are prevailing. Hopefully, by the time you are through reading my words each Thursday, you'll come away with a new idea, or feel more emboldened about making a decision.

Let me know your reactions and send along your news tips! Email me at so@skift.com. To share information in confidence, contact me on a non-work device via sean.f.oneill@protonmail.com.

I am really happy that for my first briefing I had the chance t