Accor Sets Sights on Rest of Europe for Its Co-Working Business

Favorable winds are blowing behind Accor’s co-working brand Wojo. It has now launched dedicated spaces in Germany and Austria, while in its home territory of France, the government is ceding control of remote work — or “teletravail” — regulations to companies. Wojo has also just completed a three-day takeover of a football stadium in the heart of Paris, designed to showcase to employers that employees can work or have meetings in "extreme" locations, according to its CEO. Suites, stands and lounges at the Parc des Princes, home of the Paris Saint-Germain football club, sold out in hours. The changing rooms were considered, but with no natural light Wojo decided not to include them. "We want to show companies that things have evolved," said Stephane Bensimon. "Companies need to find a new model, to show a day here can be efficient, and productive. You meet people, and it inspires creativity."

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