Airbnb Muscles Its Way Into Top 3 Strongest Travel Companies: Skift Health Score
Skift Take
After the ugliest year in travel history, 4Q 2020 earnings and other more recent data points suggest that the industry has turned a corner and is beginning to recover.
Skift Research updated its Skift Health Score for April 2021. This month takes a look at how publicly traded travel companies fared during their fourth quarter earnings.
The Skift Health Score is a proprietary metric that assesses the strengths of public travel companies. Our current version includes scores for 94 travel companies across hospitality, airline, cruise, and online travel and distribution sectors.
The Health Score ranges on a scale of 0–100, calculated by selecting and weighting 23 individual indicators that are core to a company’s overall strength. All the 23 indicators fall under three categories, each a crucial component for a company’s overall health.
Survivability: how prepared each company is to weather the
