Sri Lanka Tourism Fights Back After Civil War, a Tsunami and Terrorism
Photo Credit: Tea pluckers at work in Nuwara Eliya, famed for its mountains, valleys and tea plantations in Sri Lanka. Adobe / javarman
Skift Take
It’s too early to tell if Sri Lanka will eventually become a global tourism success, but a new marketing campaign under the government's new tourism-friendly leadership is a start.
Tourism players in Sri Lanka often feel that the country — despite boasting a stunning diversity in landscapes and experiences within its small land mass — is still falling short of attaining its full potential.
Decades-long civil war, tsunami, and terrorist attacks notwithstanding, the absence of adequate government funding and a strategy for tourism branding was a persistent hurdle that didn’t go away until recently.
With a new tourism-friendly government in place, a palpable sense of optimism has emerged among Sri Lanka’s private sector players. The industry in collaboration with an agile national tourism organization is launching a cohesive, targeted marketing strategy. It's a positive first step toward success, as this week's featured story takes a cl
