Frontify Raises $22 Million for Digital Brand Management: Travel Startup Funding This Week


Skift Take

Frontify helps companies like Lufthansa keep their brand assets in order, while Upgrade Pack offers a subscription service for access to exclusive discounts on flight and hotel upgrades, plus other interesting startup ideas in this week's funding roundup.

Series: Startups This Week

Travel Startup Funding This Week

Each week we round up travel startups that have recently received or announced funding. Please email Travel Tech Reporter Justin Dawes at jd@skift.com if you have funding news.
This week, startups of interest to the travel sector publicized more than $30 million in funding. >>Frontify, a brand management platform, has raised $22.3 million in Series B investment. EQT Ventures led the round. Blossom Capital, Datartis Ventures, Tenderloin Ventures, and others invested, too. The startup raised an $8.3 million Series A round two years ago. Frontify isn't a travel startup, but many of the company's 2,500 clients are travel businesses. For example, Lufthansa unified its branding guidelines across departments with the tool, which is used by more than 1,200 of the airline group's 120,000 employees. On a smaller scale, Ticino Turismo, the tourism mark