What happens when your pivot goes horribly wrong?
Skift Take
As a travel-focused startup ourselves, this is tough to watch, but heartening in that the company acknowledged its mistakes quickly and is reacting fast.
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Travel is among the most pivot-friendly categories in the startupland. What happens when a well-liked-but-limited app, focused on a nice but commodity niche, attempts to pivot into a larger company, attempting to "reinvent travel"? It cannot go worse than what's happening right now to GateGuru.
The airport gate information app, which first launched in Dec 2009, was quickly hailed as "Yelp for airports" focused on information and reviews on food, shopping and service options, and became a favorite with business travelers. But as it grew and attracted $1.3 million over the year
