Articles tagged “pivot”

5 Ways to Successfully Pivot Travel Marketing During Covid-19

SkiftX

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

Rome2Rio wants more developers using its API so access is now free

Rome2Rio started as a consumer-facing travel search site, but shifted its focus to B2B partnerships in May 2012 by charging developers to use its API –- a plan that apparently didn't pan out as planned.

MyGola pivots from concierge-planned trips to algorithmic ones

Dennis Schaal, Skift

MyGola is taking a technology approach to easing trip-planning pain. Algorithms may cost a lot less over the long term than human travel planners, but let's see if there is enough of an audience for the service.

What happens when your pivot goes horribly wrong?

Rafat Ali, Skift

As a travel-focused startup ourselves, this is tough to watch, but heartening in that the company acknowledged its mistakes quickly and is reacting fast.

Wego goes after local markets in its search for success

A relatively incoherent essay still manages to lay out why Wego is seeing success in local markets.

TripEdge says first year was “terrible,” pivots away from lead generation

At least give it credit for not mincing words. TripEdge moves from agent lead generator to deals site.