Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending
Photo Credit: Instagram: More than 20 percent of ad spend in 2018 went to this channel and Facebook Dan Peltier, Skift
Skift Take
Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.
Despite jitters about the global economy and warnings of a recession, Sojern, a technology company that offers digital marketing solutions to travel companies, maintains that travel advertising budgets in Asia-Pacific are holding up although “slight” declines could be seen in markets such Australia and Hong Kong.
Australia’s economic growth has slowed sharply and is expected to remain sluggish for 2019. Meanwhile the tourism sector in Hong Kong has been battered by pro-democracy protests, which the city's chief executive, Carrie Lam, has cited as having a more severe economic impact than the Severe Acute Respiratory Syndrome (SARS) crisis in 2003.
But Sojern maintains that overall there is still so much growth in Asia-Pacific, where it says it has more than 100 clients including Onyx Hospitality Group, Scoot, and Marina Bay Sands. That’s because the region continues to be the fastest-growing travel market in the world, and its travel marketers are the biggest fans of digi
