New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

This sponsored content was created in collaboration with a Skift partner.

Today, we’re publishing a new eBook by CrowdRiff, “An Analysis of 100+ Travel and Tourism Websites,” which explores how travel and tourism brands can use their websites to attract and engage travelers and stand out from the competition.

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Websites are still likely to be one of the first touch points between a travel brand and a potential customer. Because of this, travel and tourism brands must invest in creating engaging, yet authentic homepages that drive visitors to book.

In today’s age, when social media and review sites seem to rule all, some might question the relevance of websites in 2019. But websites still serve an important role in travel, especially because there are so many steps throughout the booking journey and travelers are constantly seeking out practical information. A website gives your brand authority, allows you to control the information published, can help drive search engine results, can serve as a home base for all other marketing efforts, and can be a helpful tool for customer service.

In such a crowded space, certain elements are needed to create a successful website, such as strong calls to action, striking visuals, and easy navigation. But these need to be integrated in a smart and strategic manner. For example, user-generated content has been proven to be more effective than stock imagery, and customer reviews tend to be more trusted than direct marketing from brands.

In this eBook, CrowdRiff provides an analysis of over 100 websites from travel and tourism brands to find how they’ve approached their homepages from a visual perspective. The eBook also presents patterns, trends, and insights from websites of DMOs, tour operators, and resorts and hotels to examine how they are using their homepages to capture traveler attention.

This eBook looks at:

• Eight critical elements for every travel and tourism website homepage
• An analysis of how travel and tourism brands are approaching their websites
• Examples of website homepage examples from destination marketing organizations, tour operators, and resorts and hotels

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This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.