Skift Take
Industry players are saying that the booking process is finally starting to shift. Still, there are significant challenges when it comes to finding a solution that works for all parties.
The events industry is slow to change, and this is especially true when it comes to booking meetings. While large events will probably always require a lot of negotiating between planners and venues, this doesn't have to be true for small meetings.
But even when new technology makes instant booking possible, everything stays pretty much the same. Companies are still filling out 10-page requests-for-proposal and going back and forth with hotels to negotiate meeting details.
We dig into the reasons why the booking process is so slow to evolve, and talk to event execs about what it will take to fix it. P