Qantas Boldly Overhauls Loyalty Program, Resists Dynamic Pricing
Skift Take
Broad changes to the frequent flyer program employed by Qantas should largely be welcomed by the airline's road warriors, a rarity in today's airline loyalty industry.
Qantas, the flag carrier of Australia and a member of the Oneworld alliance, unveiled broad changes to its loyalty program on Thursday. The bulk of the changes center on adjustments to award ticket prices and the fees associated with those bookings. In a departure from the current industry trend, the carrier also chose not to adopt a dynamic model for its award ticket pricing.
Under the new guidelines, members of the Qantas Frequent Flyer program will soon pay 15 percent more for premium award sea
