JetBlue’s Expansion Into Europe Will Make TrueBlue a Better Loyalty Program
Skift Take
JetBlue’s upcoming expansion will be a great opportunity for those with extra TrueBlue points to book award seats to Europe. Don’t expect any screaming deals though.
JetBlue is finally launching international service from the East Coast to London. Announced last week, service will initially begin from Boston and New York JFK to London on JetBlue’s fleet of A321neos. It’ll take until 2021 until flights fully get underway.
For loyalty members, this is welcome news. Expanded availability into Europe means that TrueBlue members can now earn points for flying across the Atlantic while it’ll now be possible to use that currency to book international flights without leaning on the airline’s partners. Overnight, TrueBlue points will become more powerful.
As to the value of each mile spent, there’s a lot of variability in the equation. When booking award tickets through TrueBlue, the value o
