Lufthansa’s Digital Hub Launches Software Unit to Help Others Sell Travel Better
Photo Credit: On the left is Sascha Güenther, one of the managing directors of Yilu, and on the right is Mark Meusch, co-founder and managing director of Yilu and head of digital innovation at Lufthansa Group. Yilu
Skift Take
Lufthansa Group has responded to digital disruption by creating a company within a company, Yilu. The group's low-cost carrier Eurowings has already begun using the subsidiary's tools for cross-selling taxi rides.
Lufthansa Group and its technology arm Lufthansa Innovation Hub have debuted Yilu, a subsidiary that aims to help travel brands sell their products and cross-sell other providers's products to travelers before and during their trips.
Yilu is an enterprise software subsidiary that aims to help airlines and hotel chains add revenue streams by integrating third-party services, such as ground transportation or tours and activities, for sale to their customers.
Many tech vendors — from giants like Amadeus and Travelport to smaller players like CarTrawler, Datalex, Journera, and Travelaer — help airlines retail their own products and often cross-sell other companies's products.
"We're not the first ones looking at the whole travel channel and trying to make it seamless," acknowledged Sascha Güenther, one of the managing d
