Airbnb Is Not Launching Its Much-Anticipated Loyalty Program Anytime Soon

Earlier this year, Airbnb made an announcement that looked to give its frequent users one of their top requests: Superguest, a loyalty program, was coming soon. Several months later, the homesharing platform has a new message: Keep waiting. At Skift Global Forum in New York City Thursday, Airbnb President of Homes Greg Greeley said the company had conducted research and put together a pilot, but that's about it so far. "We decided that it wasn't differentiated enough, we didn't have enough community involvement for us to launch it," he said. "So we're actually back to the drawing board. We have nothing else to share on that, but I can tell you the team is waking up every day thinking about how we can have a great Superguest program for those loyal guests that are asking for it." It's a question Greeley, who joined Airbnb from Amazon six months ago, said he's been hearing a lot. "The Airbnb community is very loyal and guests are super excited about having a Superguest o