What’s Missing in Wellness Hospitality?
Photo Credit: The gymnasium at the Lanesborough in London. Lanesborough
Skift Take
We're in the first inning of wellness innovation in hospitality. There's a lot more science, integration, and bold new ideas yet to surface. Here's a look at how the space will evolve in the next few years.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.Wellness is a hot topic in hospitality right now. Walk into most five-star hotels, and the gyms are first-rate, with spas offering thoughtful, nuanced treatments and room service menus calibrated not for late night gluttony, but for maintaining nutrition on the road. Equinox is opening their first hotel, and brands like Westin are wrapping their brand positioning around the concept.
On a deeper level, hotels like the Lanesborough in London are combining the ultra-high-end wellness members club approach and hotel in one unique concept. They've taken the old British notion of members clubs and calibrated it around 360-degree wellness, touching on nutrition, fitness, skincare, and recovery. It is a far cry from the aged whiskey and dark club chair institutions of old. Six Senses, the five-star hotel brand, is said to be developing its own wellness-focused membership club, to debut in New York in 2020.
Health is both a moneymaker, b
