Articles tagged “Equinox”

Hotels

Hotels See Minibar Profits in Beauty Products

The hotel minibar is becoming a stale concept. So substituting beer and chips for self-care alternatives has a promising trajectory.

Hotels See Minibar Profits in Beauty Products

Hotels

Hotels Need a Wellness Strategy That Makes Long-Term Sense

Investment analysts are looking at how hotels can profit from emerging consumer interest in wellness and wellness' evolution into a broader concept of well-being.

Hotels Need a Wellness Strategy That Makes Long-Term Sense

Hotels

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Consumer brands that see the passion of travelers are taking a leap. These brands are becoming hotel proprietors in greater numbers to reach out to millennials, who see travel as a lifestyle experience. Expect more retailers to invade the hospitality space.

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Business Travel

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Luxury

Wellness Arrives at the Airport Terminal

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Wellness Arrives at the Airport Terminal

Luxury

Gym Chains Want to Expand Beyond Fitness

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Gym Chains Want to Expand Beyond Fitness

Luxury

Buzzy Wellness Beverages Fend Off Brand Copycats

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

Buzzy Wellness Beverages Fend Off Brand Copycats

Hotels

Equinox Hotels Represents the Next Generation of Lifestyle Branding

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Hotels

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Luxury

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up