Articles tagged “Equinox”

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Nancy Trejos, Skift

Consumer brands that see the passion of travelers are taking a leap. These brands are becoming hotel proprietors in greater numbers to reach out to millennials, who see travel as a lifestyle experience. Expect more retailers to invade the hospitality space.

3 months ago

Design Trend: Hotel Lobby as Local-Inspired Living Room

Design Trend: Hotel Lobby as Local-Inspired Living Room

Kim Cook, Associated Press

Designers aim to make hotels into homey work spaces for business travelers, but if every hospitality space is an office, how do you take a vacation?

4 months ago

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Leslie Barrie, Skift

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

7 months ago

Wellness Arrives at the Airport Terminal

Wellness Arrives at the Airport Terminal

Leslie Barrie, Skift

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

9 months ago

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

Patrick Clark and Viviana Hurtado, Bloomberg

We agree with Equinox that consumers are looking for something different, but the U.S. markets the new hotelier is planning to open in bring great risk to future sustainability.

10 months ago

Gym Chains Want to Expand Beyond Fitness

Gym Chains Want to Expand Beyond Fitness

Leslie Barrie, Skift

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

12 months ago

Buzzy Wellness Beverages Fend Off Brand Copycats

Buzzy Wellness Beverages Fend Off Brand Copycats

Leslie Barrie, Skift

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

1 year ago

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Deanna Ting, Skift

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

1 year ago

New York City Finally Has a Batch of Innovative New Hotels

New York City Finally Has a Batch of Innovative New Hotels

Nikki Ekstein, Bloomberg

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

1 year ago

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Laura Powell, Skift

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

2 years ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

2 years ago

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Dan Peltier, Skift

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.

2 years ago