Articles tagged “Equinox”

Wellness Arrives at the Airport Terminal

Wellness Arrives at the Airport Terminal

Leslie Barrie, Skift

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

3 weeks ago

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

Patrick Clark and Viviana Hurtado, Bloomberg

We agree with Equinox that consumers are looking for something different, but the U.S. markets the new hotelier is planning to open in bring great risk to future sustainability.

2 months ago

Gym Chains Want to Expand Beyond Fitness

Gym Chains Want to Expand Beyond Fitness

Leslie Barrie, Skift

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

3 months ago

Buzzy Wellness Beverages Fend Off Brand Copycats

Buzzy Wellness Beverages Fend Off Brand Copycats

Leslie Barrie, Skift

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

4 months ago

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Deanna Ting, Skift

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

4 months ago

New York City Finally Has a Batch of Innovative New Hotels

New York City Finally Has a Batch of Innovative New Hotels

Nikki Ekstein, Bloomberg

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

6 months ago

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Laura Powell, Skift

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

10 months ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

11 months ago

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Dan Peltier, Skift

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.

12 months ago

What’s Missing in Wellness Hospitality?

What’s Missing in Wellness Hospitality?

Colin Nagy, Skift

We're in the first inning of wellness innovation in hospitality. There's a lot more science, integration, and bold new ideas yet to surface. Here's a look at how the space will evolve in the next few years.

1 year ago