Articles tagged “Equinox”

Hotels

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Consumer brands that see the passion of travelers are taking a leap. These brands are becoming hotel proprietors in greater numbers to reach out to millennials, who see travel as a lifestyle experience. Expect more retailers to invade the hospitality space.

Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Hotels

Design Trend: Hotel Lobby as Local-Inspired Living Room

Designers aim to make hotels into homey work spaces for business travelers, but if every hospitality space is an office, how do you take a vacation?

Design Trend: Hotel Lobby as Local-Inspired Living Room

Business Travel

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Luxury

Wellness Arrives at the Airport Terminal

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Wellness Arrives at the Airport Terminal

Hotels

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

We agree with Equinox that consumers are looking for something different, but the U.S. markets the new hotelier is planning to open in bring great risk to future sustainability.

Equinox CEO Bets on Loyal Customers to Make New Luxury Hotel a Success

Luxury

Gym Chains Want to Expand Beyond Fitness

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Gym Chains Want to Expand Beyond Fitness

Luxury

Buzzy Wellness Beverages Fend Off Brand Copycats

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

Buzzy Wellness Beverages Fend Off Brand Copycats

Hotels

Equinox Hotels Represents the Next Generation of Lifestyle Branding

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Hotels

New York City Finally Has a Batch of Innovative New Hotels

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

New York City Finally Has a Batch of Innovative New Hotels

Hotels

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos