Video: GetYourGuide Is Playing the Long Game With Activity Booking
Photo Credit: Tao Tao, COO of GetYourGuide, spoke about the potential of the untapped portion of the tours and activities market at Skift Forum Europe in April 2018 in Berlin. Skift
Skift Take
The vast majority of tours and activities are still being booked offline the old-fashioned way, so theoretically, the digital players can each have their piece of the pie.
Competition in the tours and activities market is heating up, but booking platform GetYourGuide isn’t rushing to buy or sell, said Co-Founder and Chief Operating Officer Tao Tao at Skift Forum Europe in April.
“Why would you consolidate a tiny market if you have the opportunity to grab a share of the big one?” asked Tao. The tours and activities players comb
