Paying to Be on the A-List
Photo Credit: A selection of travel magazines in New York City. Travel + Leisure is monetizing its A-List. Skift
Skift Take
Times are tough for legacy travel media brands and they are having to come up with more creative ways to cash in. But bringing in a charge for its A-List — no matter how this manifests itself — calls into question the idea of editorial independence.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Travel publications were as slow as any other sector in recognizing the transformative effect of the internet.
Some tried to carry on as normal and pretend that nothing had changed, while others made ill-fated efforts to move with the times. Many have disappeared completely with Instagram, TripAdvisor, and other digital upstarts replacing their various skill sets.
The survivors have had no choice but to adapt, which usually means cutting costs and trying to extract as much value as they can from the
