Virgin Atlantic Builds an Igloo on a Deck at Heathrow — Airline Innovation Report
Photo Credit: Virgin Atlantic has built a pop-up igloo at London Heathrow. Virgin Atlantic
Skift Take
Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.
The Skift Airline Innovation Report is our weekly newsletter focused on the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-generation aviation industry.
We also provide insights on developments in passenger experience, ancillary services, revenue management, loyalty, technology, marketing, airport innovation, the competitive landscape, startups, and changing passenger behavior. I write and curate the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here.
At the Star Alliance and United Club lounges in Los Angeles, you can wait for your flight outside on an observation deck, perhaps while sipping Chardonnay, smelling jet fuel and enjoying one of roughly 330 sunny days each year.
It's part of a newish trend of airlines and alliances opening clubs with outdoor decks. Some are in obvious places, like L.A. Others are not. Delta Air Line
