Articles tagged “norwegian air”

Norwegian Air CEO Admits the Discount Carrier Failed to Deliver in 2017

Norwegian Air CEO Admits the Discount Carrier Failed to Deliver in 2017

Benjamin Katz , Bloomberg

Industry insiders knew Norwegian Air was a "mess" last year, but the company kept downplaying its issues. Now, Norwegian has come clean, with its CEO saying, "2017 was not a good year.” But has it solved all of its problems? We doubt it.

5 days ago

Norwegian Air Sets Record for Fastest Subsonic Transatlantic Flight

Norwegian Air Sets Record for Fastest Subsonic Transatlantic Flight

Rachel Tepper Paley, Bloomberg

It's funny. There's no mention of how long the it took for the outbound flight from London to reach New York. If a tailwind helped Norwegian Air set a speed record on the New York to London leg, the flight in the other direction must have taken forever.

4 weeks ago

Virgin Atlantic Builds an Igloo on a Deck at Heathrow — Airline Innovation Report

Virgin Atlantic Builds an Igloo on a Deck at Heathrow — Airline Innovation Report

Brian Sumers, Skift

Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.

2 months ago

Air France Unveils Its New Millennial-Focused Airline Joon

Air France Unveils Its New Millennial-Focused Airline Joon

Brian Sumers, Skift

Air France might need a low-cost airline. That part makes sense. But why is it trying so hard to attract millennials? Just offer cheap fares and reasonable service, and young people will fly your airline.

5 months ago

American Considers Selling Few-Frills Economy Fares to Europe

American Considers Selling Few-Frills Economy Fares to Europe

Brian Sumers, Skift

Don't hate American Airlines if it unbundles fares on some transatlantic routes. By flying discounters like Wow Air and Norwegian, travelers have shown how much they like cheap no-frills airlines. American needs to give the people what they want — $99 one-way fares to Barcelona.

6 months ago

Norwegian Air Is Already Driving Down Transatlantic Airline Fares

Norwegian Air Is Already Driving Down Transatlantic Airline Fares

Mary Schlangenstein, Bloomberg

Low-cost carriers like Norwegian need to strike the right balance between a low-cost, reliable product, and decent service on the consumer side and sustainable business on the corporate in order to remain a threat to legacy carriers.

6 months ago

Travelers Love Spunky Norwegian Air. But What About Investors?

Travelers Love Spunky Norwegian Air. But What About Investors?

Brian Sumers, Skift

Norwegian wins lots of awards, and they're well-deserved. But investors aren't sure the carrier will produce major profits any time soon. The problem? It may be growing too quickly.

7 months ago

Norwegian Air CEO Is More Worried About UK Passenger Taxes Than Brexit

Norwegian Air CEO Is More Worried About UK Passenger Taxes Than Brexit

Patrick Whyte, Skift

Although Gatwick is strategically important for Norwegian, its multiple subsidiaries' model means that it should be largely immune, and might even benefit, if the pound continues to struggle.

8 months ago

AirAsia X CEO Takes to Twitter to Call Off Plans to Fly to Europe and California

AirAsia X CEO Takes to Twitter to Call Off Plans to Fly to Europe and California

Brian Sumers, Skift

This is probably a good business decision. Economy class fares from Asia to the United States and Europe are already low, because there's so much competition. The market probably doesn't need another entrant — at least for now. And who knows? Air Asia X might change its strategy at some point.

8 months ago

Why Scandinavia’s SAS Is Creating a New Airline With the Same Name in Ireland

Why Scandinavia’s SAS Is Creating a New Airline With the Same Name in Ireland

Brian Sumers, Skift

To the average flyer this makes little sense. Why would a Scandinavian airline build a new airline with the same name in Ireland? But many consumers expect to pay 30 or 35 Euros to fly from Copenhagen to London. If an airline is going to offer those prices, it needs to control costs.

8 months ago

Video: Norwegian Air CEO on Why He Does Not Fear Low-Cost Competition

Video: Norwegian Air CEO on Why He Does Not Fear Low-Cost Competition

Brian Sumers, Skift

Some legacy airlines are threatened by Norwegian, but most respect what CEO Bjorn Kjos is doing. They often say he's a worthy adversary.

9 months ago

Skift Backstage Podcast: Norwegian Air CEO on Flying Cheap and Long-Haul

Skift Backstage Podcast: Norwegian Air CEO on Flying Cheap and Long-Haul

Hannah Sampson, Skift

Tune in to hear from the CEO who is changing the game for transatlantic air travel.

9 months ago