Video: Why Being Uncool Works for Wyndham
Photo Credit: Wyndham Hotel Group president and CEO Geoff Ballotti at the Skift Global Forum 2017 in New York City in September. Skift
Skift Take
Wyndham Hotel Group wants to revamp its brand design and experience as it gears up to go public. A good brand is a terrible thing to waste.
When you think of Wyndham Worldwide, what comes to mind?
As the company gears up to spin off of its managed vacation rental business, separating Wyndham Hotel Group from Wyndham Vacation Ownership and Wyndham Destination Network, growing the group's hotel portfolio would be the primary goal.
"I don't think that everybody realizes that when they hear Wyndham that we're 8,400 hotels in 80 countries around the world," said Geoff Ballotti, president and CEO of Wyndham Hotel Group, at the Skift Global Forum 2017 in New York City in September. "We're
