Carnival Is Creating New Ways to Get People to Consider Taking a Cruise
Photo Credit: Carnival is launching a digital streaming channel to deliver its original content. Pictured is the series "GO" as seen on a Roku player. Carnival Corp.
Skift Take
Carnival Corp. is eager to communicate directly with consumers, and continues to invest in new ways to do so. It will be interesting to see if potential cruise passengers respond to these new methods of engagement.
Last year, Carnival Corp. produced a handful of TV series that it hoped would serve as giant billboards for cruising.
On Monday, the world's largest cruise ship company announced it had come up with a new tool to get those programs — and more — to consumers.
OceanView, a free over-the-top (or OTT) digital streaming channel, will be available on the following digital streaming platforms: Amazon Fire TV, Apple TV, and Roku. Programming will also appear on half of the company's cruise ships and on a dedicated website next month.
"Our focus is all about expanding the market for cruising," said John Padgett, chief experience and innovation officer at Carnival Corp. "We really believe if we can get the most authentic experiences out there in original content and have distribution that is on network, on cable, and now on OTT, then we can get the message out to the broadest audiences."
The channel will feature episodes of shows Carnival has already produced. They include “Oce
