Articles tagged “cruising”

Royal Caribbean Is Making a Billion-Dollar Push for New Cruisers

Royal Caribbean Is Making a Billion-Dollar Push for New Cruisers

Hannah Sampson, Skift

Cruise industry players talk constantly about attracting first-timers. Royal Caribbean International is putting some serious cash behind that talk with its new investments into private destinations and ship upgrades.

1 month ago

Virgin Voyages Is Counting on Its Brand to Win Over Cruise Skeptics

Virgin Voyages Is Counting on Its Brand to Win Over Cruise Skeptics

Hannah Sampson , Skift

Virgin Voyages is emphatic about being a different kind of cruise player while planning to sail from the world's busiest cruise port to the most popular destination. The difference will be in the details, and we're still waiting for most of those.

1 month ago

Ritz-Carlton Is Trying to Bring a Yacht Experience to Cruising

Ritz-Carlton Is Trying to Bring a Yacht Experience to Cruising

Sara Clemence, Bloomberg

Ritz-Carlton isn't the first cruise line that's drawn inspiration from yachts — Carnival Corporation's luxury Seabourn used to be called the Yachts of Seabourn, after all. But the Ritz-Carlton Yacht Collection will have the fresh benefit of loyal hotel guests and a well-known brand as it launches the line.

2 months ago

Royal Caribbean Execs Feel ‘Pretty Good’ About Key Caribbean Market

Royal Caribbean Execs Feel ‘Pretty Good’ About Key Caribbean Market

Hannah Sampson, Skift

Royal Caribbean Cruises has new ships coming into the crowded Caribbean market this year, so it's no surprise the company has a positive outlook for the year. But we still wonder how eager cruise passengers will be to sail in the region this hurricane season given the disruption caused by storms in 2017.

3 months ago

Travel Megatrends 2018: Travel Brands Want to Be Experience Platforms

Travel Megatrends 2018: Travel Brands Want to Be Experience Platforms

Deanna Ting, Skift

If we received a penny for every time a travel industry executive talked about how consumers are looking for “experiences,” we’d be billionaires by now. But in all seriousness, there’s a definitive strategy behind travel brands’ desires to play an even bigger role in travelers’ experiences.

3 months ago

Carnival Draws on Shaq’s Star Power for New Fun-Centric Brand Campaign

Carnival Draws on Shaq’s Star Power for New Fun-Centric Brand Campaign

Hannah Sampson, Skift

Carnival's high-profile new spokesman should earn the brand some fresh interest, but will it be enough to bring new cruisers on board?

3 months ago

Cruise Lines Will Keep Trying to Get Your Attention in 2018

Cruise Lines Will Keep Trying to Get Your Attention in 2018

Fran Golden, Bloomberg

It's not enough anymore to launch the kind of ship that everyone has seen before. Cruise operators need to constantly find new ways to outdo themselves — and each other.

4 months ago

MSC Cruises Takes Next Step in Major Global Expansion

MSC Cruises Takes Next Step in Major Global Expansion

Hannah Sampson, Skift

As MSC Cruises embarks on a rapid global expansion, it makes sense for the privately owned operator to focus on the popular Caribbean cruise market. The key will be figuring out the best way to make its products stand out in a field crowded with names that are far more familiar to North American consumers.

4 months ago

A Cruise Ship Called The World Is a Luxury Home at Sea for the Super Rich

A Cruise Ship Called The World Is a Luxury Home at Sea for the Super Rich

Natalie Obiko Pearson, Bloomberg

The World is a fascinating hybrid of vacation home and luxury ship. Casual cruisers need not apply: In order to own a piece of the "Residences at Sea," interested parties need $10 million in assets, a clean background, connections to current owners, and nearly $1 million a year for maintenance.

4 months ago

Cruise Lines Rethink Retail Shopping for Age of Experiences

Cruise Lines Rethink Retail Shopping for Age of Experiences

Hannah Sampson, Skift

As travelers crave more meaningful experiences during their vacations, where does that leave cruise ship shopping? Cruise operators are trying to figure that out and deliver the kind of retail that passengers will respond to.

5 months ago

Celebrity Cruises Is Building a Lux New Ship to Sail the Galapagos

Celebrity Cruises Is Building a Lux New Ship to Sail the Galapagos

Hannah Sampson, Skift

People already pay a pretty penny to sail the Galapagos Islands. Will they spend more to do it on a new, high-end ship? Celebrity Cruises is banking on it.

5 months ago

Royal Caribbean Is Rolling Out New Tech to Make Cruising Easier

Royal Caribbean Is Rolling Out New Tech to Make Cruising Easier

Hannah Sampson, Skift

The cruise line tech race is heating up, and that means travelers should prepare for some changes. While ideas such as virtual reality dining are fun, more fundamental innovations including facial recognition, easier activity reservations, and drink delivery should have a greater impact on the cruise experience.

5 months ago