Face Value: The Rise of Facial Recognition Event Software — Meetings Innovation Report
Photo Caption: Event registration platform Ya-Ya Regie used Zenus' facial recognition software in a trial run at the International Corporate Events awards in London in July. Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at previous years' events. Ya-Ya Regie
Skift Take
As with all advancements in technology, we need to ask ourselves: Is facial recognition software a good thing? And what are the potential consequences?
The Future of Meetings & Events
I recently watched the Black Mirror episode titled "Nosedive" on Netflix, which depicts a world in which each of us is constantly rating one another on a five-point scale (just like Uber!) Post an Instagram-worthy photo of an adorable cookie and cappuccino? Five points. Smile at the barista who made it for you? Another five. Accidentally spill that coffee on a stranger while you're rushing to the airport? Zero points, your rating drops dramatically and life gets hard. (You get the picture.)
While the episode is more of a comment on our seemingly constant need for recognition on social media platforms, it also ties in nicely with many of the articles featured in this week's newsletter.
The first story, written by Sheryll Poe, takes a look at how facial recognition software is already being used at meetings and events, and how it might be used going forward. Read her story here. While
