The Business of Loyalty: Carnival Cruise Line Wants to Win Over Customers Earlier
Skift Take
Cruise loyalty programs are different from airline and hotel offerings, but Carnival Cruise Line's approach can still be instructive — especially as it evolves.
Editor's Note: Skift's Business Traveler newsletter is now the Business of Loyalty newsletter.
In this weekly missive, we'll bring you the same insight into what matters most to the people who travel for a living, but now with an added focus on how airlines, hotels, and credit card programs battle for their attention and their business — a points geek with a Ph.D. of sorts.
While we are still looking at how these moves impact the consumer, the focus is on what the industry is doing to win their loyalty. The newsletter is being written by Grant Martin, who you've come to know as the author of our Business Traveler newsletter over the last three years. He'll be able to take advantage of contributions from Skift editors including Brian Sumers (airlines) and Deanna Ting (hotels) to better explain what's happening with loyalty right now. We hope you'll stick with it, and we promise to never devalue your reading experience.
For the first in a short series of guest-written Business of Loyalty dispatches, we’re dipping a toe in slightly different waters to look at the way one of the world’s largest cruise lines is conside
