Video: Google Exec Says Hotel Ads Are the Big Moneymaker in Europe
Skift Take
It doesn't surprise any soul who knows the travel industry that Google Hotel Ads is the breadwinner and Google Flights takes a back seat revenue-wise, but it's nice to hear Google finally say it.
Google doesn't talk about travel strategy very often but it's clear from a recent interview that Hotel Ads is the breadwinner in travel among Google's offerings while flights is the "upper- funnel product" that's less lucrative but the starting point for consumer research.
"From our perspective, we see flight search as an upper-funnel product and hotels as a lower-funnel product and our rev
