How Do Hotels and Online Travel Agencies Really Define a Direct Booking?
Photo Credit: Priceline enabled direct bookings with Hilton and other brands, while hotel's own brand.com sites have their own version of direct bookings. Hilton
Skift Take
There ain't no such thing as a free booking.
Last week we launched the latest report in our Skift Research service, The State of Destination Marketing 2017.
In our latest research report we dive into the direct booking wars, what is it really all about, and what does the current distribution landscape look like for hoteliers? Throughout the report we also illustrate key findings from our 2017 Direct Booking Survey powered by Skift and Trivago and totaling 370 responses from hotels worldwide.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
One would think that given a
