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Tourism
TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.
Dawit Habtemariam | 2 weeks ago
Hotels
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
Cendyn + Skift | 2 weeks ago
Travel Agents
In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.
Selene Brophy | 4 months ago
Airlines
American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.
Selene Brophy | 5 months ago
Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.
Sean O'Neill | 5 months ago
Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.
Pranavi Agarwal | 5 months ago
We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?
Travel Technology
Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.
Justin Dawes | 8 months ago
Arlo Hotels, a U.S.-based independent brand, first bet on micro hotels, which pack in more guests per property. But now it favors larger rooms. It's betting that creating "experiences" and charging extra may prove more reliably profitable.
Sean O'Neill | 10 months ago
With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.
Saniya Zanpure | 12 months ago