Articles tagged “direct booking”

Today's podcast looks at quiet luxury, hotels' upgraded booking technologies, and the popularity of cooler destinations.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

If the market imperative is for a company to grow, grow, grow, investors may be impatient about the pace at Booking Holdings.

Speaking to Skift, the former British Airways CEO gave his informed perspective on the problems at American Airlines.

Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.