Turkish Airlines is ruffling feathers as it pushes for direct bookings starting in October. American Airlines failed an attempt for a similar strategy this year, which surely will inform the execution for Turkish.
Hotel chains are quietly planning to shift their distribution strategies, aiming to bypass traditional intermediaries and boost direct bookings from corporate travel buyers. But with billions at stake, expect fights from legacy players.
American reintroduced its fares to the channels where travel agencies want to book them, and Isom acknowledged their absence was their biggest "pain point." The airline, too, will be feeling pain for some time.
American Airlines tried to drag an entrenched industry toward the airline's vision of a more productive distribution future. But the financial hit stung.
The short-term rental space is fragmented to the hilt. We'll probably see more channel managers like Rentals United consolidating or seeing their businesses dry up.
We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.