Airlines on Twitter: When followers add up to lots of empty seats
Skift Take
All Twitter users end up with some fake followers so the numbers don't really matter as long as customer service reps continue to interact with their real followers that actually want help.
Airlines have been working hard to stay current and build up their social media presence to answer passengers’ questions on Twitter, run contests on Facebook, and even share photos on Instagram.
[caption id="" align="alignright" width="245"] Photo by Shawn Campbell.[/caption]
Some have succeeded more than others. Simpliflying awards international airlines for their efforts at social media-fueled customer service and American Airlines is often applauded for their social media strategies.
However, in the rush for social success, some airlines may be guilty of using artificial means to look more popular than they really are.
Now, with
