Majority of Americans Still Don't Want to Stay in a Trump Hotel


Skift Take

If only there was an electoral college of polls here, maybe Trump could win this contest despite a majority of people voting against his hotel brand. Luckily for him, he has a new job to fall back on.
As with the general election for President of the United States, the majority of respondents in our latest survey of consumer sentiment of the Trump Hotels brand are turned off by Trump the politician. In an updated survey of the general Internet population that we did in May, more than half of all consumers are still less likely to stay in a Trump property following his insertion into politics. In a bright spot for the president elect, nearly six percent more people say they're more likely to stay in a Trump property than we saw in May. Unfortunately, this six percent comes from the category of people who say they did not know Trump had hotels — a victory, perhaps, over ignorance — than cut into the majority of consumers who sai