Video: U.S. Travel Leaders on What Ails Tourism Today
Skift Take
U.S. Travel is pushing us to take more time off, but millennials are nervous, and middle managers aren't listening. Also, tourism bureaus are doing a better job at communicating the economic impact of travel, and Brand USA is starting to see results with a 10 percent jump in international inbound intent-to-travel.
During the Skift Global Forum in New York City in September, Jason Clampet, Skift co-founder and editor-in-chief, sat down with Roger Dow, president and CEO of the U.S. Travel Association, and Meryl Levitz, president and CEO of Visit Philadelphia.
The conversation kicked off with U.S. Travel's Project: Time Off initiative that's advocating for people to use all of their vacation time. According to Dow, more than 650 million vacation days go unused every year, and it's getting wo
