The immediate economic return of PCMA’s flagship event is secondary to its potential long-term benefits: enhancing the city's reputation and generating a long-term pipeline of citywide convention business.
The Philadelphia Phillies came up short in the World Series this month against the Houston Astros, but the city's tourism industry emerged as a big winner from the team's unexpected…
The U.S. Constitution has been enormously divisive throughout history. But Cathy Simpson considers it an honor to tell its story because of its crucial role in building the country.
Visit Philadelphia has announced it's appointed Angela Val to serve as its president and CEO, making her the first Black woman ever to run the organization.
Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.
Levitz uses her weaknesses as strengths and has remained a humble leader, despite the outsize impact she has had on Philadelphia's booming tourism industry during the past four decades. Every destination can learn something from her leadership.
Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.