Delta Brings Its New Loyalty Redemption Pricing to Virgin Atlantic
Skift Take
Delta's not-too-popular variable award pricing model is now being used to price out tickets on Virgin Atlantic. That may not bode well for the future of using SkyMiles within Delta's larger SkyTeam network.
Update: Delta Air Lines reached out after we published this story to concede that pricing on its Virgin Atlantic awards had been glitchy this weekend and that the inconsistencies seen were not a function of variable pricing. Delta had no comment on whether variable pricing is planned for Delta partner awards.
The original post follows:
Delta Air Lines, long a leader in loyalty program innovation, may be experimenting with a new way of pricing its partner award tickets.
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