5 New Travel Startups That Make the Connection Between Mapping and Travel
Skift Take
Maps are more important than ever as location-aware travel technology depends on them and travelers around the world venture into newer and more localized places that aren’t always familiar tour stops.
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Travelers may spend many hours researching and booking their trips, but it's mobile devices that fuel much of the discovery after they've arrived in their destinations.
Mapping is becoming an even stronger pillar of the travel industry than it's traditionally been. Big Data has made location-aware technology and services critical to knowing what's relevant to travelers based on where they are in their journeys. With TripAdvisor's acquisition of mapping startup Citymaps earlier this month it's still clear major brands are
