Travel’s Location Marketing Moment – Digital Marketing This Week
Photo Credit: Location data is getting more important as a source for marketers to gather insights about travelers. Skift
Skift Take
There's billions of location-specific insights hidden inside travelers' Instagram photos, Tweets and TripAdvisor reviews. All travel marketers need to do is "connect the dots."
Location marketing is having a moment in the travel industry.
A feature that was once considered a "gimmick," associated with check-ins and finding hipster coffee shops, is finally getting some respect as marketers realize the power of location data as a way to understand and capitalize on travel behavior. Just this week travel industry titan TripAdvisor acquired location company Citymaps to help improve its own place-based recommendation system. And, as many in-the-know travelers have already realized, the "Place Page" feature on Instagram offers an incredible wealth of data that helps them build their own impromptu, real-time, travel guides.
What kinds location-focused marketing activities are some
