TEDx and the Rise of Community-Sourced Content — Meetings Innovation Report
Photo Credit: Over 18,000 speakers presented TEDx Talks in 170 countries last year. TED
Skift Take
The best conferences today combine live and virtual event platforms to leverage the collective knowledge of the community in an effort to drive brand reach globally.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
The Future of Meetings + Events
TED and its network of grassroots TEDx events are successful in their ability to drive brand engagement and global reach because the conference platform has developed a highly effective content and community strategy.
The goal for many conference planners is to crowdsource the collective intelligence of the community to co-create event programming. TED has managed to inspire thousands of communities in 170 countries to create content that it uses in its own distribution channel
