Facebook Adds Boarding Passes to Messenger and More Digital Marketing News This Week
Photo Credit: Facebook is expanding the functionality of its Messenger app to include flight schedule information and boarding passes. Facebook
Skift Take
Chat apps are no longer just for chat. Check out China's ubiquitous WeChat platform, which handles everything from bill payment to transportation reservations, for a sign of where the industry is headed.
This week, we're revisiting the future of messaging apps.
Increasingly used by consumers around the world to access a range of features like customer service, bill payment and mobile commerce, many of these so-called "messaging" apps now are about much more than messaging. Social giant Facebook, whose Messenger platform is among the most dominant in the U.S., has been rolling out a range of travel-related features like boarding passes and Uber reservations in recent months. Will app users (and brands) embrace theses features too?
Facebook Adds Boarding Pass Functionality to Messenger Platform
Facebook has grand ambitions to make its messenger service a fully-fledged platform for commerce, customer service and more
