Skift Survey: Americans Rethink Summer European Travel Plans After Attacks


Skift Take

European travel season isn't looking great this year, with recent terrorist attacks and fears of more coming. Travel brands are bracing for the downturn.

Europe isn't having a great 2016 so far, after a turbulent 2015 that ended with fears on immigration, terrorism, European Union unity, and many other geo-political and local issues. With the Paris attacks in November of last year and the Brussels attacks Tuesday, many people inside and outside of Europe are on edge. It comes as no surprise that travel will be one of the first business sectors to feel the impact of consumer choices. With the peak Easter travel season underway now, and the impending European summer travel season, there are worries about prospective traveler