What's happening in Turkey is a shame for so many reasons, not lease of which are the creativity of the country's tourism leaders as well as Turkey's incredible resources.
Travel to the U.S. is more resilient than some other countries, but there are already warning signs that the current climate should be cause for concern.
The British tend to travel under nearly any condition. So while TUI and its peers will take a short-term hit for sales to some markets, travel will still be taking place.
It's essential to project and then deliver on a promise of safety and security. If you do, people will return. But we are not certain the current government is capable of this.
Expect to see major airports extending their security perimeters outside passenger terminals in coming years.
Over the last eight months Turkey's people and its tourism industry have been under sustained attacks. It's leadership needs help (and guidance) from the international community if it is to ease the crisis.
Considering that these numbers are from a government agency that doesn't want people to panic, we imagine the real numbers are even less inspiring.
We've seen much, much worse ideas to kickstart tourism. Now if Turkey could only figure out how to get rid of its polarizing president it would have a shot at a real recovery.