Skift CMO Interviews: How Lindblad Expeditions Reaches a Niche Audience
Skift Take
Lindblad Expeditions is trying to reach affluent, active travelers with plenty of time to spend exploring as the company embarks on a five-year growth plan.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Lindblad Expeditions has been busy this past year, and not just with small-ship voyages to the Galapagos, Antarctica and other destinations.
The expedition travel company completed a merger with Capitol Acquisition Corp. II
