Hotel Tech Heads to the Lobby in Digital Marketing This Week
Photo Credit: Hotels are increasingly integrating new technology features like mobile beacons, more power outlets and interactive display signage into their public spaces. Flickr / PortoBay Hotels & Resorts
Skift Take
Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.
This week we're investigating how hotels are integrating technology into hotel lobbies and public spaces.
While much of the recent innovation has occurred in guest rooms, an increasing number of hotel chains are embracing technology to help make their properties' public spaces more user-friendly. Services like mobile beacons that assist with guest navigation, and even robots in some cases, are seeing increased adoption. Will such improvements simply serve to generate news headlines? Or will the technology lead to increased room bookings and guest satisfaction? Read on below for all this week's top digital marketing and technology news.
In-Room Hotel Tech Heads to the Lobby
Lots of hotels have already invested in new technology systems like smartphone room entry and messaging systems
