Sustainability Is Still a Work in Progress for Cruise Lines
Photo Credit: Royal Caribbean's Legend of the Seas in 2012. Flickr / Jason Thien
Skift Take
Consumers have become more conscious of the effect of travel on the environment. As one of the bigger polluters in travel — airlines win hands down, we know — cruise lines need to do more to explain the benefits of this to their customers, who often only care about a "deal."
Cruise lines tend to gloss over the pollution their ships pump into both the air and sea.
By signing a new partnership with the World Wildlife Fund (WWF), Royal Caribbean Cruises wants consumers to recognize the impact of its sustainability efforts on the oceans it sails and destinations its ships visit.
"This all started with research from travel agents and past cruisers about what would they expect from us as the kind of company with business taking place," said Adam Goldstein, COO of Royal Caribbean Cruises. "The feedback was strong that they would expect a company like us to be fr
