Small Luxury Hotels Enters 2016 With New CEO and New Direction
Photo Caption: IDW Esperanza Resort is a Small Luxury Hotel located in Trakai, Lithuania. Small Luxury Hotels
Skift Take
Independent hotels and the marketing groups that serve them are under threat from majors picking off properties to join their own "independent" programs as well as big booking sites that require them to cede more control than they want to. SLH's changes are necessary, to say the least.
Small Luxury Hotels of the World, a luxury brand with an extensive roster of independent hotels around the world, is ending 2015 with some big changes, including the appointment of a new CEO and the unveiling of its new brand identity.
Filip Boyen stepped into the position of CEO in late October following the departure of his predecessor Paul Kerr who spearheaded the brand for the past 25 years.
Under Boyen’s leadership, Small Luxury Hotels sh
