Special New Skift Trends Report: Deep Dive Into Google’s Travel Ambitions
Skift Take
Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products. It is also ramping up Book on Google with the goal of making Google a go-to venue for travel transactions.
Today we are launching the latest report in our Skift Trends Reports service, Deep Dive Into Google's Travel Ambitions.
Weighing in at three times the size of our standard reports, this expanded trends report offers exclusive insight into new Google travel products launched on November 19, 2015, as well as exclusive interviews conducted at Google's headquarters in Mountain View, California this fall. In addition, it includes industry analyst notes that are otherwise only available to clients and banks.
This report provides a first look at a new Google feature: its integration of flight and hotel products, along with restaurants, into vacation-destination search on smartphones. Contrary to industry speculation, a Google exec says it does not want to become an online travel agen
