How Independent Hotels Tackle Online Reputation Management
Skift Take
The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often — generating higher returns — by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.
We recently released our latest report in the Skift Trends series, Evolution of Online Reputation Management.
Below is an extract. Get the full report here to get ahead of this trend.
Perhaps no segment of the hospitality vertical feels the pressure of the online marketplace more directly than that of the independent hotelier.
Even the prospect of penetrating upper-level search results can be a daunting prospect for the travel sup
