Etihad Adds Concierge Service Because Butlers on a Plane Aren’t Fancy Enough

The Residence has fully crossed-over to luxury hotel and then flew right past that category at jet-speed.

Etihad Airways has announced the introduction of a Lifestyle Concierge service to its most exclusive A380 onboard experience.

A team of specially trained Ten Group Etihad Lifestyle Concierges will “serve the unique needs of guests” working closely with the airline’s London Savoy-trained Residence by Etihad Butlers.

Ten Group serves the needs of the 1% from its offices in major cities around the world, including: New York, San Francisco, Miami, Sao Paulo, Mumbai, Mexico City, Cape Town, London, Brussels, Tokyo, Hong Kong, Singapore, Shanghai, Melbourne and Dubai.

The Etihad Lifestyle Concierge team will provide traditional concierge services, including dining reservations, entertainment bookings, special events, destination information and lifestyle services in “a highly personalized and discreet” manner, the airline pledges.

“We are taking luxury airline travel to levels never experienced before,” says Peter Baumgartner, Etihad Airways’ Chief Commercial Officer. “Whether it is for a last-minute booking at a top London restaurant, tickets for a Broadway show, or even the purchase of a rare blue diamond, our fully connected fleet will enable us to assist guests staying in the Residence by Etihad with their requirements immediately, 24 hours a day, at 35,000 feet, and with the most professional levels of service.”

Not shabby, at all.