Google Adding 21 AccorHotels Brands to Its Instant Booking Product
Skift Take
TripAdvisor has scaled up Instant Booking fairly rapidly. Google's addition of AccorHotels' brands shows that Google can do likewise.
AccorHotels, which is Google's largest hotel customer outside the U.S., plans to let guests of its 21 brands book on Google without having to navigate to Accor websites.
Unlike other properties that are beginning to participate in Book on Google through third parties such as Sabre, Accor has established
